Business Case Study: Tata-Starbucks Strategy: A Case Study of Rs 1,000 Crore Worth Coffee

Tata-Starbucks, a coffee retailer, is a Joint Venture Between Tata Beverages and Starbucks Coffee Company of US entered into India in 2012 by opening an Outlet in Mumbai. As on FY2023, it completed 10 years of presence in India marking […]

Industry Insight: Retail Industry Learnings and Innovations

The retail industry across the world has come back to positive outlook since the situation recovers in 2021. Several retailers did create new shelf spaces and made innovations for consumers convenience, reachability and handholding the products. With respect to revenue […]

Experiential Insight: on Consumer Behavior

In 2019, Indian retail industry is worth $790 billion; it is expected to hit $1,400 billion by 2024. Retail industry is contributing significantly to Indian economy. When consumers enter into a physical retail store, they exhibit different patterns of behavior. […]