Business Case Study: Tata-Starbucks Strategy: A Case Study of Rs 1,000 Crore Worth Coffee

Tata-Starbucks, a coffee retailer, is a Joint Venture Between Tata Beverages and Starbucks Coffee Company of US entered into India in 2012 by opening an Outlet in Mumbai. As on FY2023, it completed 10 years of presence in India marking […]

Business Case Study: Mission One Million: A Story of Hero Electric Partnership with Mahindra & Mahindra

As on 2023, Indian 2-Wheeler Market Size is estimated to be around $16 billion. By 2028, Indian 2-Wheeler Market Size is expected to grow to $26 billion. It is growing at compound annual growth rate of 10%. Coming to Electric […]

Business Case Study: A Case Study of Turnaround Strategies of Business Organizations

A business encounters challenges because of internal/external environment at any stage of a business life cycle. Some of the environmental interventions/challenges encountered will be in control of the organization and some won’t be in the control of the organization. Thus, […]

Conference Insight: on Simulation as an Organizational Capability

Organizations are assessing the impact of their decisions before implementing in the real scenario to avoid the costly mistakes. Simulation is one the technique which is useful to organizations in this context. This specific Conference Insight based on Couple of […]

Research Insight: on Entrepreneurship Research: History and Direction

Entrepreneurship, as a stream of business management, has gained lot of traction over the past 3 to 4 decades with respect to the research in that area. Several themes and sub-themes evolved in entrepreneurship research. This specific research insight highlights […]

Experiential Insight: on Conducting Case Study Session

There are different ways in which one can conduct Case Study Discussions/Exercises while teaching Business Management to UG/PG (Under Graduate/Post Graduate) learners. The Case Discussion brings out the Practical Aspects in dealing with a Business Problem. To Conduct Case Discuss/Workshop, […]