Marketing is Required for both Products and Services businesses. Probably Product may give one time or two time income; where as Services business (Maintenance) has potential to give Recurring Income from Customer. However, Services Involve More Time Investment from the Organization; in case of Product, it is the Product Development Time; Later on Remains only the Maintence, which will be Taken Over by the Services/Operations Team. Marketing is Required Not only for Marketing Managers but for Product Managers as well. They should know What Makes the Product win in the Market. Hence, the following Flash Note on Marketing for Managers presents the Essetial Aspects of Market. Hope I have Included the Important Aspects.
Thank You, all the best,
Dr.Goparaju Purna Sudhakar (https://www.gpsudhakar.com)
